Paddling towards prosperity

Mr De and Mrs Luot live in a small hamlet called Ke on the banks of the Da River in northern Vietnam.

Many people in Ke struggle to earn a reliable income. Their remote location means there is a lack of employment, infrastructure, and government services. But through Community-based Tourism (CBT), Mr De and Mrs Luot have created new ways to make a living.

A new venture

CBT is a socially and environmentally responsible form of tourism that empowers ethnic minorities in poor and remote regions of Vietnam to increase their income while preserving their local culture.

Mr De and Mrs Luot attended advanced classes in business and household economics as part of the CBT project. With these skills, they started a business raising bees and chickens to serve tourists at homestays in Ke.

When they saw the impact of tourism in their community, Mr De and Mrs Luot decided to start a kayak rental business as well.

“Realizing the opportunities to improve our household economic situation, we decided to buy five kayaks and one boat for tourists,” said Mrs Luot.

Mr De and Mrs Luot handling a kayak - Action on Poverty

Mr and Mrs Kayak

Their kayak business has taken off. The locals in Ke hamlet have even started calling the couple ‘Mr and Mrs Kayak’!

“My family income has doubled,” said Mr De. “However, the biggest change is my family and local community have switched from self-sufficient to market-oriented production. We know how to recognise market demands and improve our products accordingly, and we know how to make use of CBT opportunities to develop our business.”

Mr De and Mrs Luot cleaning a kayak - Action on Poverty


Sustainable Development Goals

1. No Poverty - Action on Poverty  5. Gender Equality - Action on Poverty  8. Decent Work and Economic Growth - Action on Poverty  

10. Reduced Inequalities - Action on Poverty  11. Sustainable Cities and Communities - Action on Poverty  12. Responsible Consumption and Production - Action on Poverty  17. Partnerships for the Goals - Action on Poverty


The Community-based Tourism project is supported by the Australian Government through the Australian NGO Cooperation Program (ANCP) and by Irish Aid.


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